Resume

Summary

Over the past 9 years I’ve had the pleasure of working with hundreds of local, national and international clients and production teams on projects raging from educational learning objects, health applications, integrated interactive marketing campaigns and shared IP. To date, I’ve successfully produced and directed over 150 interactive projects for a variety of clients and partners.

Education

Master of Arts: University of Alberta
Humanities Computing with specialization in comparative Literature

Bachelor of Arts: University of Lethbridge 
Humanities: English, French, Philosophy

Experience

Rocketfuel Games 
Co-founder, President & Executive Producer
http://rocketfuelgames.ca

Rocketfuel Games is a producer of interactive entertainment that you play online and in the real world. Our first title, Seek Your Own Proof, is a puzzle adventure game where kids are challenged to investigate science and history as secret agents. Seek Your Own Proof is distributed exclusively under Discovery Kids and launched in public beta in February 2010 and was recently awarded an Editor’s Choice Award from Children’s Technology Review (4.5 stars out of 5).

Rocketfuel Games has been recognized with a number of industry awards including “Most Promising New Company” at the Canadian New Media Awards, and was named as 1 of 2 projects to be supported by the inaugural TELUS Innovation Fund; “Best Pitch” and “Most Viable Property” at the international “Pitch It!” competition at the KidScreen Summit in New York, the largest kids’ entertainment industry event in North America; “Best of Show” at the Fusion Digital Media Venture Forum in Vancouver, Canada; and Grand Prize Winner at the TEC VenturePrize competition in Alberta, Canada. 

Headquartered in Edmonton, Canada, Rocketfuel Games is a private sector venture backed by Foundation Equity II LP, TELUS Innovation Fund, Virtual Museum of Canada Investment Fund, Telefilm Canada New Media Fund, and other corporate investments.

Advertising Club of Edmonton 
Co-Chair: Communications
http://adclubedm.com

We’re passionate about advertising. We see the potential for greatness in every company and every member. As a group, we push each other to be better. Edmonton can compete on a global scale. The success our industry achieves year after year proves that.

We’ve got history. In 1977, a small group of Edmonton advertising professionals wanted to do something different—and they did. Over three decades later, the club they created is one of Canada’s oldest and largest. We’re recognized across the country as an example of what an ad club can and should be. Locally, we’ve earned the respect of our industry and the business community at large.

We believe in creativity. No other industry combines art and commerce like advertising. We celebrate the creative spirit of our members. And there’s a lot to celebrate. Crafting a powerful headline. Getting the perfect shot. Re-imagining the boundaries of media. Designing a masterpiece. It’s what we do day in and day out. It’s engrained in who we are.

RED The Agency 
Lead Strategist & Executive Producer - Interactive
http://redtheagency.com

As a member of the RED team, I worked as both lead interactive strategist and managed the development and production process specific to interactive across all projects. I worked closely with strategy, creative, and technical teams to maximize efficiency and quality assurance throughout the interactive production cycle.

In June 2008, I led the acquisition of Hotrocket’s interactive strategy division by RED. The seamless integration of traditional agency services and interactive agency services allowed RED to consistently deliver the type of brand experiences that broke through a very cluttered and fragmented communications environment. RED’s clients include Work Safe Alberta, Capital Health, OK Tire, Edmonton Oilers, Canadian Western Bank, Edmonton Airports, Alberta Motor Association and West Edmonton Mall. Over the past 3 years alone, RED has been recognized among Alberta Venture’s Fastest Growing Companies, along with national recognition in PROFIT and Applied Arts for its creative and business achievements.

Hotrocket Studios Inc. 
Principal, President & Executive Producer

Hotrocket is a production company focused on interactive entertainment for kids. Founded in 2001, Hotrocket is a privately owned production company held in partnership between myself and Ken Bautista. Our primary expertise and focus was on architecting cross-platform interactive projects through concept, financing and production - working as freelance producers and directors, co-production partners, or consultants. Our goal was to connect with today’s interactive kids through socially-driven storytelling, gameplay and entertainment that actively engages kids online, on-the-go, in the classroom, the living room and in real world locations.

Alberta Information and Communications Council 
Executive Director
http://albertaict.ca/

As the Executive Director of the ICT Council, I supported the Chair and Board by initiating a wide variety of activities and initiatives. Within the ICT Council, I facilitated positive outcomes that aligned with the goals of the ICT Council’s Business Plan and board members. I also helped to prepare budget and forecasts, monitor expenditures and generate accurate financial reports. I also lead the preparation and administration of all contract documents, amendments and extensions to ensure compliance with approved contracting policy, signing authorities’ matrix and established policies and procedures.

Heritage Community Foundation 
Senior Project Manager
http://www.edukits.ca/

In 2003, I was hired by the Heritage Community Foundation. During my time with the non-profit organization, my team and I successfully initiated and launched several online interactive products and learning programs. “Edukits” was a series of interactive learning resources that explored topics such as the Aboriginal Youth Identity series, The Famous 5, Women of Aspenland, Alberta Naturally and Alberta’s Petrolium Heritage. In my first six months with the program I helped raise over $1M in production financing through public and private sources.