Jason Suriano
20 Years. 300+ Projects. Three company exits.
AI and interactive product expert
AI and interactive product expert
The gap between what you and your team is capable of, and what they actually produce, isn't an AI problem. It isn't a talent problem. It's a systems problem.
Hire me for your next event or to talk to your team about AI, the future of work, and what it takes to build an organization of the future.
My first book Office Arcade is a guide to build training systems with gamification at work. My next book Amplify is coming soon.
I've worked with executives and companies of all sizes on technology transformation, AI adoption, and solving operational design challenges.
I've spent the past twenty years helping organizations as a founder, a builder, and as a consultant.
Hundreds of projects across finance, healthcare, energy, government, and retail.
The pattern never changes.
The gap between what organizations are capable of and what they actually produce isn't a technology problem. It isn't a talent problem. It's a systems design problem, and design problems have design solutions.
That's what I help build.
Hotrocket Studios was my first real test: building custom websites, learning objects, and digital platforms for enterprise clients before anyone called it digital transformation.
As COO, I led production on over 100 projects and learned what it means to deliver at scale under real pressure.
In 2008, Hotrocket was acquired by RED The Agency. My first exit.
I stayed on as Interactive Director to build their digital division from the ground up.
Rocketfuel Productions was built on a single bet: that the future of learning was mobile, interactive, and distributable at scale.
We built hundreds of applications for clients worldwide, developed our own LMS, and pioneered gamified learning before the industry had a name for it.
We secured a distribution deal with Discovery Communications, raised millions in Venture Capital, and proved that a small team with the right systems could compete on a global stage.
In 2017, I wrote Office Arcade. A guide to gamification, byte-size learning, and building HR and training systems that actually work.
It was the first time I put on paper what I'd spent a decade doing in practice.
The core argument: learning doesn't have to be painful to be effective. The best learning systems borrow from game design: challenge, feedback, progress, reward.
Organizations that understand this build workforces others can't replicate.
TIQ Software was ten years of building fun, interactive organizational learning.
We produced hundreds of applications for global clients across seven industries and built something that hadn't existed before: an AI platform that could generate complete, deployable eLearning from source material in minutes.
What we learned is that the technology was never the hard part.
The hard part was dropping powerful tools into organizations that weren't designed to absorb them.
Quickify was the AI product that made everything faster, and surfaced a problem nobody wanted to talk about.
We built an AI engine that could do in four minutes what took instructional designers months. The executives in the room saw cost reduction. The designers saw the end of their careers.
Sitting at the head of that table, watching both sides of that divide in real time, is the moment I decided to write my second book Amplify.
The question wasn't whether the technology worked. It was whether the organization was designed to absorb what came next.
After 23 years of selling, designing, and building on my own, it was time for something new.
In 2025, I joined Ribit AI as Chief Product Officer.
Ribit is an AI execution platform for automotive dealerships. It plans, delivers, and follows through on dealer marketing campaigns across Email, SMS, and ringless voicemail at OEM quality, without the manual overhead.
Ribit handles what most dealers struggle to sustain: always-on follow-up, data-driven audience targeting, and campaign consistency.
Whether you're looking to book a keynote, explore an advisory engagement, or get early access to my new book Amplify, I'd like to hear from you.